Case
Teaching Notes
Abstract
The introduction of electric vehicles (EVs) in India was an opportunity for the government to complement other sustainable initiatives. The government looked to EVs as a strategy for helping to resolve some of the country’s environmental and economic issues related to oil dependency, pushing for a subsidy and tax rebate for buying EVs and seeking to reduce pollution and carbon emission through regulations. Mass adoption of EVs was a challenge among consumers due to the relatively higher price for EVs compared to autos with internal combustion engines. The unavailability of charging infrastructure and consumer fear of batteries running out of power in the middle of the road also contributed to wavering among potential customers.
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