Dollar Stores Versus Lettuce

Abstract

This case discusses the competition between grocery stores and discount stores. This case is focused around a National Public Radio Planet Money podcast in which the journalist does a deep dive into why one Oklahoma legislator wanted to stop an eleventh dollar store from opening in her district and the reasons why she believes dollar stores make it more difficult to open a grocery store within the same neighborhood. This case may be discussed from a variety of angles including general marketing, or specific brand extension or segmentation classes.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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