Dollar Stores Versus Lettuce


This case discusses the competition between grocery stores and discount stores. This case is focused around a National Public Radio Planet Money podcast in which the journalist does a deep dive into why one Oklahoma legislator wanted to stop an eleventh dollar store from opening in her district and the reasons why she believes dollar stores make it more difficult to open a grocery store within the same neighborhood. This case may be discussed from a variety of angles including general marketing, or specific brand extension or segmentation classes.

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