Monterrey, the third most populous city in Mexico and a destination for business and medical tourism, has been experiencing a tourism slowdown since 2007 due to economic crisis and travel warnings derived from drug related incidents. Tourism stakeholders requested the city’s Destination Management Organization (DMO) to develop concrete strategies and action plans to increase tourism visitation; one of the potential strategies is to develop accessible tourism to attract the market of tourists with disabilities.
DMOs and Tourism Product Development: Accessible Destinations: The Case of Monterrey, Mexico
- Author: &
- Publisher:International CHRIE
- Publication year:2014
- Online pub date:
- Discipline: Diversity, Equality & Inclusion in the Workplace, Hospitality, Travel & Tourism Management
- Contains:Teaching Notes
- Length:3,920 words
Region:Central AmericaCountry:MexicoOriginally Published In:2014). DMOs and tourism product development: Accessible destinations: The case of Monterrey, Mexico. Journal of Hospitality & Tourism Cases, 4 (1), 9– 19., & (Type:Online ISBN:9781529708028Copyright: © 2014 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). All rights reserved.