Differentiation and Positioning: Uber Versus Lyft

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Uber and Lyft are the major players in the ride-sharing industry in the United States. Both companies have achieved a considerable amount of success in their short histories, although Uber faced a string of criticisms throughout 2017. Despite many similarities in their businesses, including offerings and pricing, the two companies have achieved distinct positions in the marketplace and have a different set of strengths and weaknesses. Through this case students can study how ride-sharing companies create value for customers, and how Uber and Lyft position their platforms differently in the marketplace.

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