Dara Khosrowshahi: Changing the Company Culture at Uber


This case introduces Dara Khosrowshahi, the new CEO of Uber, the San Francisco-based ride-sharing start-up company, and some of the organizational problems he inherited when he succeeded Uber co-founder and former CEO Travis Kalanick. A brief overview of Uber and former CEO Kalanick is given to set the context for the toxic company culture that Kalanick created and established at Uber. Kalanick’s and Khosrowshahi’s leadership are compared and contrasted. The case also presents some challenges and difficulties Khosrowshahi has encountered as he attempts to change the company culture at Uber.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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