Cultural Differences and Problems with Quality: Challenges for Human Resource Management in the Automobile Industry

Cultural Differences and Problems with Quality: Challenges for Human Resource Management in the Automobile Industry

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

CARM, the automobile company that affiliates manufactured automobiles and related parts across more than 35 companies located in 21 different countries worldwide, faced a problem with car quality in 2007-2009. The case discusses advantages and limitations of the existing human resource management practices and corporate values that may cause problems with quality. Were the main reasons for quality problems due to human error and lack of employee engagement? The case suggests finding possible improvements for existing human resource practices in order to avoid such situations in the future.

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