Case
Teaching Notes
Abstract
Antwon Brinson believes in the power of culinary arts to bring about systemic social change. This case study addresses how Antwon’s social venture, Culinary Concepts AB (CCAB), approached the employment crisis felt throughout the food and beverage industry, by teaching life skills through culinary arts. The company has focused heavily on working with previously incarcerated adults in Charlottesville, Virginia. This case encourages students to critically examine social interventions and explore how a socially minded startup introduces a new life skill to people most in need. Finally, the case provides a context for students to learn about different opportunities and challenges in the culinary arts industry and ways to maximize the industry’s impact.
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