Culinary Concepts AB and the Employment Crisis in Food and Beverage in Charlottesville


Antwon Brinson believes in the power of culinary arts to bring about systemic social change. This case study addresses how Antwon’s social venture, Culinary Concepts AB (CCAB), approached the employment crisis felt throughout the food and beverage industry, by teaching life skills through culinary arts. The company has focused heavily on working with previously incarcerated adults in Charlottesville, Virginia. This case encourages students to critically examine social interventions and explore how a socially minded startup introduces a new life skill to people most in need. Finally, the case provides a context for students to learn about different opportunities and challenges in the culinary arts industry and ways to maximize the industry’s impact.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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