Corporate Responsibility and Sustainability: DHL, the National University of Singapore, and the Asia Pacific Sustainable Supply Chain Centre


In 2010, DHL, a leading international express courier based in Germany, and the National University of Singapore (NUS) established the Sustainable Supply Chain Centre of Asia Pacific in Singapore to develop and promote thoughtful leadership around sustainable supply chains in Asia. The concept of sustainability includes three pillars that must be in balance with each other: social, environmental, and economic aspects. Consequently, this case examines the competitive industry motivations and civil society pressures behind DHL's decision to engage in this partnership, as well as motivations for NUS' involvement. Overall, readers are encouraged to explore how this collaboration will benefit both parties as globalization affects not only industry, but also higher education. Moreover, it asks readers to consider whether and what particular international conditions and multiple stakeholders' interests might lead to a “Race to the Top.”

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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