Cooks First or Rules First?’s Regulatory Struggles in the Shared Economy (A)

  • Supplementary Resources


This case focuses on Oakland-based Josephine Meals (formerly at, a shared economy platform that brought local home-based cooks and the neighborhood consumers together to create a market for the distribution of home-cooked meals—outside the channel of established restaurants—and the challenges this start-up faced with regulatory agencies, first with the City of Berkeley’s Environmental Health Division and then with the Alameda County Department of Environmental Health, as it began to scale up over a four-year period and navigate through the existing cottage food laws that threatened to shut down business opportunity. Part A describes how Charley Wang and Tal Safron—two tech entrepreneurs just out of college—started Josephine as an online platform in 2014 in Oakland, California, as a way for local cooks, often of modest means, to publicize and sell their home cooked meals directly to consumers in neighboring East Bay communities.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles