El-Khazindar Business Research and Case Center, The American University in Cairo

El-Khazindar Business Research and Case Center, American University in Cairo

Boasting an unrivaled reputation as the top private business school in Egypt and one of the best in Africa and the Arab world, the AUC School of Business is dedicated to realizing a positive human impact that is scalable and sustainable. The School is committed to shaping the business leaders, entrepreneurs, and change agents of tomorrow by harnessing leadership, integrity, ambition, and excellence.

Eduniversal currently ranks the School as the number-one business knowledge hub in the Middle East and Africa – with the School having been further granted five out of five Palmes of Excellence, which places it among the top 100 business schools worldwide, every year since 2012.

El-Khazindar Business Research and Case Center (KCC) was established within the AUC School of Business to provide world-class case studies and other services to promote a participant-centered learning experience with the use of cutting-edge educational methods and tools.

KCC promotes the use of case studies as a learning tool that provides students with opportunities to integrate and apply the skills and techniques acquired in classroom learning to real-world situations and prepares graduates for successful careers as business leaders locally, regionally, and globally.

El Khazindar Business Research and Case Center collection of business cases covers a number of different sectors in the Middle East and North Africa region. This collection presents the audience with a wide view of strategic, managerial, and ethical cases, with the aim to set the business scene for all entrepreneurs and established business owners, building a foundation upon which the region’s future may be built. The cases presented tackle different business areas including marketing, strategy, management, finance, and many others.


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