From Compound Culture to Benchmark Culture: The Transformation and Development of BNBM

From Compound Culture to Benchmark Culture: The Transformation and Development of BNBM

  • Case
  • Teaching Notes
  • Supplementary Resources
Abstract

BNBM is a state owned Chinese enterprise that manufactures gypsum boards for the construction industry. The case examines the creation of ‘home culture’ where BNBM cultivated a culture where the employees viewed the organization as their home.

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