Coke Versus Pepsi: 100 Years of Contention

Coke Versus Pepsi: 100 Years of Contention

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Abstract

For over a century, rivals Pepsi and Coke have jockeyed for position as America’s soft drink of choice. The Coca-Cola Company, created in 1886, is the world’s largest beverage corporation, offering over 500 brands to consumers in 200 countries. Pepsi-Cola, founded seven years later in 1893, is one of the world’s leading food and beverage conglomerates. In the early 1980s, the term “Cola Wars” was coined to describe the feud between the two companies. What makes the Coke/Pepsi rivalry so intriguing is that their products are basically identical. They are both brown, cola-flavored, syrupy, carbonated beverages. To some consumers, Coke and Pepsi don’t even taste that different. More so, the two industry leaders are practically the same size organizations with similar products and strategies. With ...

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