Coffee on Campus: Cups of Trade-off?

Abstract

Danish university student, Lara, is passionate about sustainability and environmental concerns. Frustrated with campus catering outlets at her new British university, which did not offer hot drinks in ceramic mugs, only in hard-to-recycle disposable paper cups, Lara arranged meetings with university staff to understand the issues behind making catering provision more sustainable. Her meetings reveal life cycle considerations and various non-intuitive trade-offs across the triple bottom line of sustainability—people, planet, and profit—making sustainable catering provision a more complex challenge than Lara initially envisaged. She takes up the challenge with the chief operating officer to make recommendations to the university.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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