Case
Teaching Notes
Abstract
In the noodles market of Bangladesh, competition is stiff among local and foreign brands. Though Cocola Noodles (CN) entered the market at an early stage, the company could not satisfy customer expectations and failed to gain a significant market share. Furthermore, CN faces the domination of Maggi in the instant noodles market with its product variety and quality along with an inefficient distribution channel. CN also lacks effective interactive marketing and intensive promotion, and therefore cannot generate mass recognition. However, as the noodle market is large, with suburban and rural customers, CN may have a chance to move forward.
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