Coca-Cola, Fanta, and the Nazis: Lessons in Business Ethics From the Most Famous U.S. Carbonated Drink

Coca-Cola, Fanta, and the Nazis: Lessons in Business Ethics From the Most Famous U.S. Carbonated Drink

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  • Teaching Notes
Abstract

This case examines how the origin of Fanta, a popular drink created by Coca-Cola, is rooted in Nazi Germany. The case examines the ethical dilemmas of continuing to brand and promote a drink that has a sinister past, given that it was not only created, but also thrived in Nazi Germany when the US was at war with Germany. The lens of corporate social responsibility is used to examine the business practices of the company in both the past and in the present. The question of rebranding Fanta is relevant as corporate social responsibility is about building a company that is aware of justice and fair play when doing business.

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