The case explores the remarkable rise of Coach Teri McKeever to the top of a sport traditionally dominated by male coaches. Her success is driven by an unorthodox leadership and motivational style that emphasizes a growth mindset of self-improvement. She is an influential innovator, mentor, and trailblazer who challenged long entrenched methods of training and overcame criticisms and setbacks to change the face of swim training today. “Coach McKeever (A): Unorthodox Leadership Lessons From the Pool” examines McKeever’s leadership philosophy and controversial motivational strategies that she uses to develop and sustain high-level performers. Case A is designed to elicit discussion about how McKeever’s leadership and motivational strategies can be applied to organizations today and how managers can use similar tools to develop high-performing employees in their organizations.