Cluster Entrepreneurship: The Experience of a Street Hawker in Nigeria

Abstract

Female street hawkers in Nigeria find business opportunities within entrepreneurial clusters, such as automobile service/repair garages where independent automobile artisans set up their businesses. As the street hawkers strive to make a living selling seasonal food and other products, they must constantly negotiate their finances to fund their operations while simultaneously navigating work and personal relationships within the cluster workspace, including the transgressions (e.g., sexual harassment) they encounter in a predominantly male-dominated environment. The case follows Idia as she evaluates whether to work as a street hawker for a few more years to save for her education and a better career, or to change paths by taking the traditional route of marriage or an apprenticeship with an artisan in the cluster.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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