Case
Teaching Notes
Abstract
Some years ago, in an attempt to bring environmental issues and appreciation for nature closer to today’s society, Clisol Agro, a small agricultural company in southern Spain, began to diversify its business. This process led it to adapt its facilities for visitor tours. During the tours, founder Lola Gómez Ferrón and her team demonstrated the viability of organic production inside plastic-covered greenhouses and led educational activities for visitors to familiarize them with traditional agriculture and ecology.
By introducing this new income stream, Clisol filled an open business niche and embraced an opportunity to enhance environmental education. This case illustrates how a business can be environmentally sustainable while optimizing costs. Students are asked to evaluate these contradictory practices.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
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