Some years ago, in an attempt to bring environmental issues and appreciation for nature closer to today’s society, Clisol Agro, a small agricultural company in southern Spain, began to diversify its business. This process led it to adapt its facilities for visitor tours. During the tours, founder Lola Gómez Ferrón and her team demonstrated the viability of organic production inside plastic-covered greenhouses and led educational activities for visitors to familiarize them with traditional agriculture and ecology.
By introducing this new income stream, Clisol filled an open business niche and embraced an opportunity to enhance environmental education. This case illustrates how a business can be environmentally sustainable while optimizing costs. Students are asked to evaluate these contradictory practices.