Clisol Agro: An Island in a Plastic Sea


Some years ago, in an attempt to bring environmental issues and appreciation for nature closer to today’s society, Clisol Agro, a small agricultural company in southern Spain, began to diversify its business. This process led it to adapt its facilities for visitor tours. During the tours, founder Lola Gómez Ferrón and her team demonstrated the viability of organic production inside plastic-covered greenhouses and led educational activities for visitors to familiarize them with traditional agriculture and ecology.

By introducing this new income stream, Clisol filled an open business niche and embraced an opportunity to enhance environmental education. This case illustrates how a business can be environmentally sustainable while optimizing costs. Students are asked to evaluate these contradictory practices.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles