ClariLegal: Scaling Operations in a Fragmented Environment


By focusing on the start-up ClariLegal, this case provides an overview of the online legal services industry in the United States. With demand for low-cost legal services increasing, the industry is growing. However, low barriers to entry have led to high fragmentation; as of 2018, no single company has come to dominate the competition. After reviewing the online legal services industry, ClariLegal’s challenges and advantages, and the nature of start-ups, the decision point focuses on how ClariLegal can scale up operations in a fragmented environment.

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