Changing Consumers: Advocating for “Slow” Fashion in a Fast World Marketplace

Changing Consumers: Advocating for “Slow” Fashion in a Fast World Marketplace

  • Case
  • Teaching Notes
Abstract

The Students’ Society at Riverdale University wants to promote greater awareness of environmental sustainability with a campaign and practical actions in order to drive positive change. The Students’ Society has already been successful with a campaign for Meat Free Monday on campus, drawing on public health and animal welfare concerns. There is a recognition that students have agency as consumers in the consumption choices they make. The Society is aware that the fashion industry, particularly so-called fast fashion, has been in the spotlight for negative reasons, such as it being a leading contributor to climate change. How can the Society craft a campaign that galvanizes the support of Riverdale’s students to address the issues of fast fashion? What would such a campaign address?

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