‘Change4Life’: Tackling Obesity at a Population Level


The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial- sector partners, developed a three-year social marketing- based programme to fight the UK's growing obesity problem. Being a national programme, the programme took place between 2007 and 2008 and provided useful insight emanating from various marketing analytical tools and strategies.

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles