French, J., Merritt, R., & Reynolds, L. ( 2011). ‘Change4Life’: Tackling Obesity at a Population Level. In Social marketing casebook (pp. 246– 260). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.
The Department of Health, in conjunction with the Department for Children, Schools and Families (DCSF) and other government departments, non-government organisations (NGOs), academics and a number of commercial- sector partners, developed a three-year social marketing- based programme to fight the UK's growing obesity problem. Being a national programme, the programme took place between 2007 and 2008 and provided useful insight emanating from various marketing analytical tools and strategies.