A Case Study Analysis on the Competitiveness of Small Lodging Operations in Jamaica

A Case Study Analysis on the Competitiveness of Small Lodging Operations in Jamaica

  • Case
  • Teaching Notes
Abstract

The island of Jamaica is known as a tropical paradise and receives many inquisitive visitors, seeking lodging, beautiful weather, and exceptional service. This case study explores the sustainability of small lodging facilities, due to emerging properties that are currently in the developmental stage, or have been completed. These properties are being developed by major multinational brands, such as Marriott, Ritz Carlton, Hilton, Sandals and others. The case presents an analysis of Jamaica’s lodging industry growth, as well as, the decline of the small lodging properties, due to the inability to compete with the multinationals. Additionally, small owners lack the capital to update and enhance their properties. Anecdotal evidence presented in this paper suggests that the major weaknesses identified are the small operations inability to compete on all fronts with the large all-inclusive multinational operations.

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