This case covers Victoria’s Secret’s diminishing returns as the brand struggles to move past controversial comments made by its leadership and a growing public perception of being outdated. Students are asked to brainstorm what the company could have done differently and what its next best steps are.
Can a Stumbling Victoria’s Secret Pick Itself Back Up?
- Publisher:SAGE Publications: SAGE Business Cases Originals
- Publication year:2020
- Online pub date:
- Discipline: Leadership in Business, Brand Management & Strategy, Strategic Management & Business Policy
- Contains:Teaching Notes
- Length:631 words
Region:Northern AmericaCountry:United States of AmericaOrganization:Victoria’s SecretOrganization Size:Type:Online ISBN:9781529741155Copyright: © Kelsey Lawrence 2020