Campbell Soup Company: Support for Mandatory GMO Labeling

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Abstract

Campbell’s Soup Company released a statement on January 7, 2016 announcing its support of mandatory national labeling of products that may contain genetically modified organisms (GMOs), and became the first major food company to begin disclosing GMO ingredients in its products. How will this affect sales, and what strategies should the company use in future to communicate its position in the GMO debate?

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