This case study presents students with the difficult entrepreneurial journey of Byton, a Chinese electric vehicle startup with global ambitions. Byton was once considered a superstar Chinese electric vehicle startup. In early 2018, the company embarked on a B-round of financing to raise funds to continue with the design and development of its luxury electric vehicles. After assessing Byton’s competitive environment and business strategies, students will advise a private equity firm whether or not to invest in Byton. Students will also analyze key elements that led to Byton’s success/failure, and lessons learned in managing a technology startup with global ambitions.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
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