Buy Now, Pay Dearly


This case discusses the relatively new market of installment-based payment methods. This case is focused on a National Public Radio Planet Money podcast in which the journalist does a deep dive into how e-commerce sites are allowing customers to pay for purchases in multiple interest-free installments. The journalist finds out what happens with this no-interest credit loan behind the scenes. This case may be discussed from a variety of angles including marketing, retailing, and consumer finance.

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