Case
Teaching Notes
Abstract
Immigrants of Turkish origin constitute one of the largest ethnic minorities in Europe. In several cities, such as Berlin, they constitute important ethnic economies. This case study explores the interactions between business, integration, and identity in Berlin’s German-Turkish economy. It first describes the strategy of the owner of a café-restaurant, highlighting how his choices are shaped both by commercial imperatives and cultural aspirations. It then examines the issues raised by the publication of a “Yellow Pages” business directory of German-Turkish enterprises in Berlin, showing that this initiative must be understood as a strategy to politically legitimize German-Turks’ presence through business.
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