Business, Integration, and Identity: German-Turkish Entrepreneurship in Berlin


Immigrants of Turkish origin constitute one of the largest ethnic minorities in Europe. In several cities, such as Berlin, they constitute important ethnic economies. This case study explores the interactions between business, integration, and identity in Berlin’s German-Turkish economy. It first describes the strategy of the owner of a café-restaurant, highlighting how his choices are shaped both by commercial imperatives and cultural aspirations. It then examines the issues raised by the publication of a “Yellow Pages” business directory of German-Turkish enterprises in Berlin, showing that this initiative must be understood as a strategy to politically legitimize German-Turks’ presence through business.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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