Building the Fashion Business of the Future: Everlane and Its Radical Transparency


This case provides an overview of the problematic landscape of fashion business and analyzes the creative approach to transparency and ethical business practices taken by Everlane that rapidly made it a sought-after brand among an international audience. In the wake of growing criticism of existing business models in the fashion industry, the demand for greater transparency in the supply chain is increasing. Yet, building a commercially successful global brand that is capable of disclosing full information about its manufacturing practices is challenging. This case examines the obstacles that stand in the way of greater transparency in the fashion industry and shows how Everlane manages to overcome them. As the brand continues to grow, it will have to make key strategic decisions with regard to its future. Students are asked to draft a proposal with potential development strategies for Everlane that would ensure its stable growth without compromising its core values.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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