Brewerkz: The Road Ahead

Brewerkz: The Road Ahead

  • Case
  • Teaching Notes
Abstract

This international business and market-entry strategy case presents Devin Otto Kimble, an owner of Brewerkz, a microbrewery attached to a restaurant in Singapore. Pleased with the brewpub’s success, Devin wonders how to navigate his business from a local market to expand operations to other promising markets in China and India. While evaluating his options, Devin considers the opportunities and challenges in each location, and the threats from competition.

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