BP in Russia (A)

Abstract

In his tenure at BP, Robert Dudley had developed a reputation for coolness under fire. Which was a good thing, since his assignments frequently put him in the cross hairs of powerful and angry interests.

Dudley, the son of a U.S. naval officer, grew up on the Gulf Coast of the United States and then moved with his family to the Chicago suburbs for his high school years. He studied chemical engineering at the University of Illinois and earned an MBA at Southern Methodist University in Dallas. Then he went to work for AMOCO, the Chicago-based oil giant, and became known for developing fields and doing deals in Texas, Scotland, Russia and China. After BP acquired AMOCO in 1998, Dudley was identified as a top talent and brought to London to be part of group of young executives that served directly under CEO Lord Browne – a group mockingly referred to as Browne's “teenage mutant ninja turtles.”

In 2003, Browne sent Dudley to Russia to be CEO of TNK-BP, a 50/50 joint venture between BP and AAR, the holding company for a group of Russian oil oligarchs. According to the founding agreement, BP was to have operational control of the company. This put Dudley in charge of building TNK-BP's operation, which consisted of substantial reserves in Russia. By 2008 however, the political winds in Russia had changed and AAR began demanding more control of the organization. When BP refused, Dudley and his BP staff were harassed by Russian government officials and Dudley fled the country.

Dudley returned to London to join the senior management team at BP, where fellow “turtle” Tony Hayward had taken over the company from Lord Browne. Early on, Hayward had pledged to improve safety at BP. Then in April 2010, the Deepwater Horizon, a BP oil platform in the Gulf of Mexico, blew up, killing eleven and unleashing a torrent of oil into the Gulf of Mexico. Day after day and week after week, the oil spilled into the Gulf and washed onto the U.S. southern coastline. BP became the target of U.S. anger and Hayward, in particular, engendered criticism. Hayward asked Dudley to oversee the clean-up effort, but after a series of egregious PR gaffes by Hayward, the BP board asked Dudley to take over as CEO.

At the helm of a company wounded by a major disaster, Dudley shocked the business world in January 2011 by announcing a deal in which BP would swap 5% of its shares for 10% of the shares of Rosneft, the Russian state-owned oil company. As part of the new strategic alliance, the two companies agreed to spend $2 billion jointly exploring 125,000 sq km of the South Kara Sea in the Russian Arctic, an area equivalent in size and potential oil to the North Sea. The agreement stipulated that BP would invest in technological development for the proposed oil and gas field and be allowed to book one-third of the reserves and profits from the field. Work in the Arctic was expected to begin in 2015.

While analysts debated the wisdom of the deal (hadn't BP already had enough trouble in Russia?), BP's partners in TNK-BP were apoplectic. They claimed that BP's agreement with them made TNK-BP BP's exclusive partner in Russia. TNK-BP sought and received an injunction to halt the deal and withheld BP's dividend.

In April of 2011, after the injunction was upheld by a Swedish arbitration panel, Rosneft agreed to extend the deadline for the share swap until May 16, 2011. At Dudley's first BP shareholder meeting as CEO, he confirmed that BP had offered AAR participation in the Arctic and cash and jointly offered with Rosneft to buy them out but that no deal had been struck. For its part, AAR's CEO stated, “We trust that BP will use the extension it has got from Rosneft to ensure that both the Arctic opportunity and the share swap are pursued through a structure consistent with BP's obligations under the TNK-BP shareholder agreement. AAR … has no plans to exit.” Many speculated that Dudley and BP had once again miscalculated in Russia. Others, however, contended it was only a matter of time before BP would resolve this difficulty and emerge with the rights to develop one of the world's few remaining untapped oil fields.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

Resources

Exhibit 1: Timeline of BP History and Strategy

  • 1908 Anglo Persian Oil Company strikes oil in Iran.
  • 1916-1922 Winston Churchill brokers a deal between Anglo Persian Oil Company and British Government to offer a secure supply of oil for the British Navy – Injects $2 Million of Cash for Government ownership. Beginning in 1922, the British Government offers common stock in the corporation for sale to the public.
  • 1951 Iran nationalizes oil assets.
  • 1953 Coup of Mossadeq in Iran – Reorganization of BP's holding in Iran.
  • 1965 BP is first company to strike oil on the North Slope of Alaska.
  • 1960s A decade of discovery – North Slope and North Sea.
  • 1970s Rise of OPEC and expropriation of oil assets in the Middle East (Iranian Revolution) – Oil extraction in the North Slope and the North Sea matures.
  • 1978 BP acquires a majority interest in Standard Oil of Indiana.
  • 1979-1987 British Government sells entire holdings in BP, formerly 67% of the corporation, under privatization initiatives under the leadership of Prime Minister Margaret Thatcher.
  • 1997 BP CEO Lord Browne gives a widely covered and praised speech at Stanford University acknowledging the risk of global warming.
  • 1998 BP merges with Amoco.
  • 2000 British Petroleum becomes Beyond Petroleum – Environmental Message is brought into branding of the Company with new Starburst logo – Cultural shift in the pattern of employment within BP.
  • Late 1990s to 2003 Era of rapid expansion results in six-fold increase in BP's market cap.
  • 1995 85–15 oil-to-gas ratio – $39 billion market cap.
  • 2005 60–40 oil-to-gas ratio – $250 billion market cap.
  • 2003 TNK-BP joint venture formed – BP makes $8 billion investment.
  • 2005 Texas City oil refinery explosion results in the deaths of more than a dozen workers. BP ultimately pays $300 million fine and pleads guilty to a felony under Clean Air Act.
  • 2006-7 Oil and chemical spill on the Alaska Pipeline attributed to poor maintenance.
  • 2008 Ouster of TNK-BP Head Robert Dudley – Replacement search for new CEO underway.
  • 2010 BP's Deepwater Horizon Oil Drilling Platform explodes in the Gulf of Mexico; BP takes $40 billion in charges to cover liabilities and the cost of capping the well; Dudley replaces Hayward as CEO and begins $30 billion asset sale.
  • 2011 Dudley announces BP share swap with Rosneft; TNK-BP partners gain injunction to halt the deal.

Exhibit 2: Map of Proposed Pipeline Routes

Figure

Exhibit 3: Net Present Value of BTC and Baker Supsa Pipeline Routes

Price of Oil

BTC Budget

Baker Supsa Budget

$2600

$3300

$4000

$2000

10

(758)

(863)

(861)

(796)

16

575

587

594

799

20

1871

1514

1521

1832

30

4369

3737

3745

4329

40

6773

5847

5856

6734

Source: Chris Cheever (Yale SOM ‘09) with Data from BP PipelineStrategy (Yale SOM Case 06-020).

Exhibit 4: BP Stock Prices

Source: Yahoo Finance.

Figure

Exhibit 5: Europe Brent Crude Oil Spot Price FOB (Dollars per Barrel)

Source: U.S. Energy Information Administration.

Figure

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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