Case

By:
Michael Grodecki
,
John Kearney
,
Caitlin Sikes
&
James S. O’Rourke
Publisher: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
- Publication year: 2011
- Online pub date: January 04, 2017
Discipline: Social Media, Strategic Management & Planning
Contains: Supplementary Resources | Teaching Notes
Length: 3,004 words
DOI: https://dx.doi.org/10.4135/9781526403933
Keywords:
business communication, media, policies, social media, social policy, staff, vehicles
Show allShow less
Region: Western Europe

Country: Germany

Industry: Wholesale and retail trade and repair of motor vehicles and motorcycles| Manufacture of motor vehicles, trailers and semi-trailers

Organization: BMW

Organization Size:
Largeinfo

Originally Published In:
Grodecki, M. , Kearney, J. , Sikes, C. , & O’Rourke, J. S. ( 2011). BMW: The development of social media policy. 11-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Type:
Indirect caseinfo

Online ISBN:9781526403933

Copyright: © 2011. The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame

More informationLess information

Case
Teaching Notes

Abstract

Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.

Tools
Tools icon close
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Grodecki, M., Kearney, J., Sikes, C., & O’Rourke, J. S., (2011). BMW: The development of social media policy. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781526403933
  
  Grodecki, Michael, John Kearney, Caitlin Sikes, and James S. O’Rourke."BMW: The Development of Social Media Policy." In SAGE Business Cases. London: SAGE Publications Ltd., 2022. https://dx.doi.org/10.4135/9781526403933.
  
  Grodecki, M., Kearney, J., Sikes, C. and O’Rourke, J. S., 2011. BMW: The Development of Social Media Policy. London: SAGE Publications, Inc. Available at: <https://dx.doi.org/10.4135/9781526403933> [Accessed 5 Oct 2022].
  
  Grodecki, Michael, et al."BMW: The Development of Social Media Policy." SAGE Business Cases. London: SAGE Publications, Inc., 2022. 5 Oct 2022, doi: https://dx.doi.org/10.4135/9781526403933.
  
  Grodecki, Michael, John Kearney, Caitlin Sikes et al. BMW: The Development of Social Media Policy SAGE Business Cases. London: 2011. doi:10.4135/9781526403933. Accessed October 5, 2022.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding icon link (opens in new window)
  
  Embed code:
  
  Copy to clipboard
  
  Cancel
- Get link
  
  Get link icon close
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/cases/bmw-the-development-of-social-media-policy
  
  Copy to clipboard
  
  Cancel
On this page
On this page icon close
On this page

Data resources

Document resources

Video resources
Contents

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

No internet connection.

BMW: The Development of Social Media Policy

Case

Teaching Notes

Abstract

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends