Grodecki, M., Kearney, J., Sikes, C., & O’Rourke, J. S. ( 2011). BMW: The development of social media policy. 11-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.
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