Case

By:
Michael Grodecki
,
John Kearney
,
Caitlin Sikes
&
James S. O’Rourke
Publisher: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
- Publication year: 2011
- Online pub date: January 04, 2017
Discipline: Social Media, Strategic Management & Planning
Contains: Supplementary Resources | Teaching Notes
Length: 3,004 words
DOI: https://dx.doi.org/10.4135/9781526403933
Keywords:
business communication, media, policies, social media, social policy, staff, vehicles
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Region: Western Europe

Country: Germany

Industry: Wholesale and retail trade and repair of motor vehicles and motorcycles| Manufacture of motor vehicles, trailers and semi-trailers

Organization: BMW

Organization Size:
Largeinfo

Originally Published In:
Grodecki, M. , Kearney, J. , Sikes, C. , & O’Rourke, J. S. ( 2011). BMW: The development of social media policy. 11-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.

Type:
Indirect caseinfo

Online ISBN:9781526403933

Copyright: © 2011. The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame

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Case
Teaching Notes

Abstract

Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO. The company must decide how best to respond to the situation at hand as well as continuously evaluate the structure and effectiveness of its social media policy.

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  Grodecki, M., Kearney, J., Sikes, C., & O’Rourke, J. S., (2011). BMW: The development of social media policy. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781526403933
  
  Grodecki, Michael, John Kearney, Caitlin Sikes, and James S. O’Rourke."BMW: The Development of Social Media Policy." In SAGE Business Cases. London: SAGE Publications Ltd., 2022. https://dx.doi.org/10.4135/9781526403933.
  
  Grodecki, M., Kearney, J., Sikes, C. and O’Rourke, J. S., 2011. BMW: The Development of Social Media Policy. London: SAGE Publications, Inc. Available at: <https://dx.doi.org/10.4135/9781526403933> [Accessed 10 Aug 2022].
  
  Grodecki, Michael, et al."BMW: The Development of Social Media Policy." SAGE Business Cases. London: SAGE Publications, Inc., 2022. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781526403933.
  
  Grodecki, Michael, John Kearney, Caitlin Sikes et al. BMW: The Development of Social Media Policy SAGE Business Cases. London: 2011. doi:10.4135/9781526403933. Accessed August 10, 2022.
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BMW: The Development of Social Media Policy

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