BloombergQuint: Growing Users With WhatsApp

  • Supplementary Resources

Abstract

BloombergQuint (BQ), a financial and business news provider, was launched as a joint venture between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasting in India, BQ started out by providing stock updates, financial sector news and opinion articles on financial issues on its website. It began delivering video content in September 2017. It had applied for a television broadcasting licence and awaited approval from the Indian Ministry of Information and Broadcasting. Lacking a television presence, BQ found it necessary to use alternate distribution channels to ensure that its content reached a wider audience.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles