BigBasket.com: Redefining the Business Model

BigBasket.com: Redefining the Business Model

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Abstract

The potential of online grocery retailing in India has seen different players trying out various business models to capture market share and post a healthy growth rate. Among the different players in India’s online grocery retailing, BigBasket has evolved into one of the major players. It follows the inventory based model which has been generally criticized due to its high capital requirements. The problem for BigBasket is further compounded, as after securing funding worth USD 150 million from the UAE based Abraaj group, it has to tackle the challenge of the Government of India guidelines which stated that Foreign Direct Investment (FDI) in the inventory based model of e-commerce would not be permitted.

This case discusses the online grocery industry in India, the supply chain challenges ...

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