Bharat Footwear Limited Discount Coupons

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The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consideration in the ratio of 60 (buyer) and 40 (agent). The customer must decide if they should accept the deal and leads to a discussion as to whether BFL should continue the promotion.

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