The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consideration in the ratio of 60 (buyer) and 40 (agent). The customer must decide if they should accept the deal and leads to a discussion as to whether BFL should continue the promotion.
Bharat Footwear Limited Discount Coupons
- Author: &
- Publisher:Indian Institute of Management, Ahmedabad
- Publication year:2018
- Online pub date:
- Discipline: Retailing, Sales Management
- Contains:Teaching Notes
- Length:897 words
Region:Southern AsiaCountry:IndiaOrganization:Bharat Footwear LimitedOrganization Size:Originally Published In:2018). Bharat Footwear Limited Discount Coupons. QM0282TN. Ahmedabad, India: Indian Institute of Management, Ahmedabad., & (Type:Online ISBN:9781529709407Copyright: Certain material used with permission of Indian Institute of Management, Ahmedabad. © 2018. All rights reserved.