Ben Cohen and Jerry Greenfield are well known both as the founders of the super-premium ice cream company with an array of tempting and humorously named flavors and as the founding fathers of “caring capitalism.” This case analyzes the company Ben & Jerry's through the lens of the corporate social responsibility (CSR) movement. Specifically, this analysis focuses on the frequent tension between financial and social aims, the impact of marketing and CSR image, and evaluation of effectiveness in achieving CSR aims. This analysis concludes with a presentation of a strategic approach to CSR that eliminates the tension by viewing societies and businesses as interdependent and integrating social issues into business strategy in a way that produces benefits to both society and business.
Ben & Jerry's CEO Pay Cap and Corporate Social Responsibility: Sweet Justice or Frozen Fiduciary?
- Publisher:SAGE Publications: SAGE Business Cases Originals
- Publication year:2016
- Online pub date:
- Discipline: Corporate Social Responsibility, Compensation Management, Brand Management & Strategy
- Contains:Teaching Notes
- Length:6,852 words