BELLO Expanding to the International Market: The Search for the Right Business Model for Handcrafted Shoes


BELLO is a Bangladeshi small and medium-sized enterprise that manufactures handcrafted shoes. Despite its small size, BELLO recently expanded its sales to Nepal. Due to its strategy of collecting orders through online platforms such as Facebook and shipping shoes from Bangladesh, BELLO has managed to capture a small market share in Nepal. However, the company now realizes that it needs a better business model than just exporting if it wants to expand its market share in Nepal. After a careful strategic analysis, the company devised three possible business models: strategic alliance, e-commerce, and a physical store. The case invites students to put themselves in the shoes of a business consultant and to recommend a suitable business model for expanding in a new market. This case describes the importance of choosing the right business model for sustainable growth in the context of international business. Students are asked to recommend a business model and to suggest solutions to other issues, such as how to attract women employees in Nepal.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles