This case study examines the leadership styles employed by owners of three rival companies in the cruise liner industry. Focusing on the history of the Carnival cruise line, we see the visionary leadership styles of founder Ted Arison and his son, Micky Arison, alongside the directive style of business partner Zonis, in comparison with those of rivals at Royal Caribbean and Norwegian Caribbean Lines.
Battle for the Caribbean
- Publisher:SAGE Publications, Inc.
- Publication year:2013
- Online pub date:
- Discipline: Transformational/Visionary Leadership
- Length:1,086 words
Region:GlobalOrganization:Carnival Cruise Lines| Norwegian Cruise Line Holdings Ltd.| Royal Caribbean Cruises Ltd.Organization Size:Originally Published In:2013). Battle for the Caribbean. In Effective leadership: Theory, cases and applications (pp. 146– 148). Los Angeles: SAGE Publications, Inc. ISBN: 9781412963558.(Type:Online ISBN:9781506324517Copyright: © SAGE Publications, Inc. 2014