Barneys New York: A Case of “Shop and Frisk”

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In late 2013, Barneys New York quickly found itself embroiled in controversy. Within the span of a few days, Barneys CEO Mark Lee’s attention shifted from ensuring record breaking holiday sales to a lawsuit, an Attorney General’s investigation, a potential boycott, and his company’s biggest holiday contract hanging in the balance. News media and political activists labeled Barneys a racist brand, and Lee needed to find a way to regain the trust of customers and the public at large.

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