Balancing Heritage and Tourism in Tripoli (Lebanon)


This case is about Tripoli (Lebanon), one of the oldest continuously populated cities of the Mediterranean. The city was significantly damaged during the Lebanese Civil War at the end of the 20th century and has not been able to recover fully since then. Some stakeholders believe that deteriorating socioeconomic problems in the city could be solved through tourism. However, the city is crippled by corruption and political uncertainties. The historical heritage of Tripoli is not well maintained; neither is the city infrastructure. The presence of many stakeholders only adds to the complexity of the case. The case is full of information that is structured, yet sometimes dispersed. Students should be able to quickly read the case, yet be diligent enough to combine all the pieces together, and conduct analysis of macroeconomic factors to assess industry attractiveness and stakeholder power and influence and to create a balanced strategy to satisfy all stakeholders.

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