Aspirations Through Association: Using Athletics to Enhance Institutional Prestige

Aspirations Through Association: Using Athletics to Enhance Institutional Prestige

  • Case
  • Teaching Notes
Abstract

This case study presents students with a contemporary issue within higher education: the use of athletics to positively affect an institution’s prestige. Dwight Stanley, an athletics director at Fairfield Tech College (FTC), is tasked with determining if his institution should maintain its membership in the NJCAA or pursue membership in another association, namely the NAIA or NCAA DIII. This case study is designed to encapsulate the tension sport managers face as they encounter complex decisions. Accordingly, each membership option is presented with its advantages and disadvantages, as well as its supporters and detractors. Consequently, students are required to critically asses a variety of factors to determine FTC’s most feasible undertaking. As many students aspire to become intercollegiate athletic administrators, this case study provides an excellent ...

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles