Asian Paints, a multinational Indian company that manufactures paint, has established Colour Academy, an institute that trains in home repair and painting. By training individuals, the company wants to create a large pool of house painters who would then increase the sale of paint. The program is also a corporate social responsibility strategy to help people in the labor market develop skills. In India, the painter job was stereotyped as only suitable for men. Asian Paints seeks to change gender stereotypes, engage women in their value chain, grow the talent pool, and meet business goals.