Applying Aristotle’s Three Ancient Rhetorical Appeals to Modern Business Communication


Kevin Morrell

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  • Author Bio

    Kevin Morrell is an associate dean at Durham University Business School and director of the PhD programme for the School of Management and Marketing. He has published over 40 journal articles and 6 books including a best-selling guide: How to Finish Your Dissertation or Thesis – Tips and Hacks for Success. Kevin is fascinated by a fundamental strategic question: how can private corporations, public organizations and other stakeholders enhance the public good? Kevin’s interests branch out into other fields in management such as governance, corporate social responsibility (CSR), leadership and the relationship between business research and practice—the relevance debate.

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