Are “iBuyers” Manipulating the Housing Market?

Abstract

A relatively recent practice in real estate known as “iBuying” has paved the way for tech firms to streamline the residential house-buying process, with companies like Zillow, Redfin, and others buying homes directly from sellers without the sellers having to list their home on the open market, which can typically be a complicated, expensive, and drawn-out process. But for all the convenience iBuying offers, some consumers are worried that this practice will manipulate the housing market as tech companies amplify their purchasing efforts to snatch up multiple properties in a single neighborhood or city. This case explains the iBuying process and asks students to evaluate its impact on the market.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles