Are Department Stores a Good Next Move for Amazon?


Amazon recently announced that it will be piloting brick-and-mortar department stores as an extension of its efforts to open more physical retail locations such as book and grocery stores. The announcement coincides with the company surpassing Walmart as the largest retail chain outside of China after it reported incredible growth in online sales throughout the COVID-19 pandemic. But it also coincides with a time of decline for department stores, with major companies filing for bankruptcy in the last year. This case asks students to evaluate Amazon’s strategy and to discuss its move into physical department stores.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles