Analyzing Unilever’s Pledge to Cut Back on Plastics

Analyzing Unilever’s Pledge to Cut Back on Plastics

  • Case
  • Teaching Notes
Abstract

This short case asks students to consider Unilever’s 2019 pledge to dramatically cut its use of virgin plastic at a time when other companies are making similar choices to signal their eco-friendliness. What are the costs and benefits of the choice to reduce plastic use, and what forces may be motivating Unilever’s decision?

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