Analyzing the Tesla–Bitcoin Investment: What’s Next for Cryptocurrencies?


When Elon Musk announced in February that Tesla would be purchasing more than USD 1 billion in Bitcoin, the cryptocurrency’s value immediately soared—only to tumble following U.S. Treasury Secretary Janet Yellen’s cautions against the volatility of digital assets, then to rise again when banking powerhouse JPMorgan announced it would begin exploring cryptocurrency options. Despite the fluctuations and warnings, the increasingly mainstream interest and investment in Bitcoin and other cryptocurrencies seem to be heralding a new era of use and acceptance. This brief case examines the trend and asks students to discuss what mainstream investment might mean for the future of crypto.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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