An Entrepreneur’s Brave Attempt to Go International

An Entrepreneur’s Brave Attempt to Go International

  • Case
  • Teaching Notes
Abstract

Going international or even global is the rosy destiny that many entrepreneurs strive for. Despite the high potential profitability of extending sales beyond a nation’s borders, there is a high probability of failure if the effort is not managed properly. This case study examines some of the issues encountered by an entrepreneur when entering an overseas market. The analysis of this one case provides lessons that can be applied by other entrepreneurs to their own experiences. As a late entrant into the low-tech apparel industry, how can newcomer TNA survive locally and succeed internationally? This case describes the birth of the entrepreneurship, and analyzes the rationale of targeting an international market, the strategies that TNA used, and the problems that it encountered along the way.

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