An Entrepreneurial Disaster – Boo.com

Abstract

Although on-line business can offer new and exciting marketing opportunities for entrepreneurs, as opposed to terrestrial marketing, one principle, however, remains the same: the business must be able to attract enough consumer demand to recover operating costs. This case study follows the unsuccessful efforts of the founders of Boo.com in the.com boom of the late 1990s.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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