Amazon Rx: Growing From Books to Pharmacy

Amazon Rx: Growing From Books to Pharmacy

  • Case
  • Teaching Notes

As a large, global e-commerce company, achieving great success in the online market, Amazon’s purchase of online pharmacy, PillPack, caused a commotion among the current pharmacy players in revealing the company’s interest in entering the complicated pharmacy market. This case introduces the U.S. pharmaceutical supply chain, Amazon’s strengths in this particular market, and possible growth strategies that Amazon can employ leveraging these strengths to become a key player in the pharmaceutical business.

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