Amazon Busts Union Efforts in Alabama: What’s Next for Workers?

Abstract

In a blow to labor organizers, a vote to unionize workers to improve working conditions at an Amazon fulfillment center in Bessemer, Alabama was found to be unsuccessful in early April. Both before and during the vote, Amazon engaged in aggressive union-busting tactics that at times seemed to cross ethical lines—leaving workers hopeful that unionizing efforts at other Amazon facilities will be successful. This case reviews the vote at the Bessemer facility and asks students to assess Amazon’s anti-union strategy and project what workers might do next.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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